When we’ve previously talked about the benefits of a headless CMS, the improvement to SEO is always a key factor. As well as advanced functionality and process, the impact that headless CMS has on a website alters the performance and structure of that site. So in which ways does a headless CMS benefit your website and SEO? On top of this, how should you implement your headless CMS to achieve the best results?


Headless CMS Features
Firstly, we’ll outline how headless CMS enables and optimises specific features for a website.
Many of these features encourage functionality that improves SEO.
Loading Speed
With the front and back end separated, a website uses fewer resources in loading. Then
there is no time delay caused by installed plugins which can slow down page loading. In
addition, a website will be more stable in loading.
Core Vitals
Google’s set of core web vitals manage the priorities of a Search Engine Results Page
(SERP). These factors are updated fairly regularly, and headless CMS features support
many of them. Currently, the core vitals include:
Mobile Friendly
Safe Browsing
HTTPS
No Intrusive Pop-up Ads
Largest Contentful Paint, or loading speed
First Input Delay, or responsiveness
Cumulative Layout Shift, or stability
Ease of Use
While traditional CMS is often seen as the most straightforward system to use, in the long
term this may be an illusion. Content is more accessible when stored and edited centrally.
This infrastructure allows your teams to optimise the resources spent on content creation.
Centralised content can then be deployed across any number of digital channels, devices
and layouts.

How Traditional CMS Works
Traditional CMS is an all in one system that enables users to create, manage, and modify content
for a website without specific technical knowledge. Font end templates and back end
administration are rigidly linked, which makes systems easy to learn. In this way, however, there is
little flexibility in functionality and presentation. A traditional CMS typically uses plugin frameworks
to add features and functionality to a website.

Website Benefits of Headless CMS
While traditional CMS can be used to create a great looking website, its benefits can be limited for
larger or more complex organisations. By separating your content from your code, your website
can enjoy a broader scope of benefits.
Functionality
Headless solutions empower developers to work with their preferred front end tools,
frameworks and languages. This in turn enables improved functionality that is unique to
your organisation’s needs.
Flexibility
Separation of content allows adaptability within the structure of your website. Additional
channels can be trialled and altered without having to disrupt the core of your website. This
allows more agile change to take place.
Multi-Channel Content
Audiences now expect an organisation to have a coherent presence over multiple digital
media. This includes websites, mobile apps, and social media. While all front end channelsare individually engineered with their purpose in mind, content creation and editing is done
centrally. This ensures continuity of brand and message.
Microservices
Headless CMS works to support microservice architecture with services that are
independent of others. Developers working on front end capability only can quickly build
and deploy additional micro services.

SEO Benefits of Headless CMS
All website benefits to headless CMS have a subtle impact on SEO, since they all improve the
usability and performance of your website. However there are some more specific benefits that
headless CMS has, too.
Optimisation
The scope here is huge. While traditional CMS guides users with their SEO, headless CMS
provides a space where every optimisation can happen. Load times and page stability are
only part of this. Headless gives you the freedom to choose whichever framework or set of
standards you want to implement. This includes modelling channel-specific metadata as
you require, and setting parameters for title tags and meta descriptions to be unique.
Better UX
With your content stored unformatted and centrally, its final presentation isn’t limited by a
front end tool. So, the design and navigation at the front end is completely open. This
means that your website has the potential to have optimal UX, which is increasingly
important for SEO.
Security
The extra layers of code between the front and back end of a CMS automatically improves
security and decreases the attack surface. It’s not true that traditional CMS is inherently
insecure, but to benefit from this extra functionality is a big tick for your SEO.
Stability
In addition to the speed and stability of page loading through headless CMS, this approach
maintains stability of access too. This is because your pre-rendered pages are accessible
through a content delivery network rather than directly from your CMS. Therefore there’s no
disruption from the CMS being offline.

Content
In looking at the process of traditional and headless CMS, let’s not forget the content itself. The
content is, after all, central to your website, other digital channels and SEO.
Content Modelling
Good headless CMS requires good content modelling. A content model documents and
structures the different kinds of content featured on your website. The process defines
content types, breaking it down into fields and modules. Each module is mapped and
related to other parts of the website. This allows content to be created, managed, and
deployed to your website and other media channels. 
Content Quality
Good initial content is as important as it ever was, and content management will not change
that. The great thing about headless CMS is that in relieving individuals from laborious
editing and application, they can focus more on the quality of content itself.

Future Proof SEO
With separated front and back end systems comes increased flexibility. It is this flexibility that
supports future proofed technology for an organisation. A headless CMS approach brings with it a
freedom to easily adopt new SEO practices. As standards are driven by the perpetually evolving
requirements of Google, it’s likely that you’ll see a need for change sooner rather than later.
The key feature of a headless CMS is that it broadens the scope not only for your website but for
your whole digital presence. By separating your content from your code, your website has
massively increased SEO potential. In the rapidly changing world of SEO, this is arguably the most
important tool for success. To find out more about implementing headless CMS, just get in touch.

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SEO